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Como medir o ROMI: Retorno sobre o Investimento em Mídia Social

outubro 9, 2012 | em: Acesso a internet, Acredite na web, Brasil na web, Destaque, Intranet, Mundo na internet, Redes sociais, Web 2.0

A Awareness Inc., empresa de software para mídia social, apresentou uma proposta muito interessante para estabelecer um novo método (e novas métricas) para medir o retorno do investimento em mídia social. Sem dúvida, a maioria dos profissionais de...

Ver seu anúncio patrocinado na primeira página do Google deixa qualquer profissional entusiasmado. Este, porém, não deve ser o único objetivo da empresa. Ter seus anúncios exibidos na primeira página do Google deve ser apenas parte de um...

Com a redução das empresas, expansão definitiva do marketing e evolução das mídias sociais, novas tendências estão surgindo Não há argumentos contra o quanto a rede social mudou a forma das pessoas interagirem umas com as outras. Mas como...

Todas as empresas estão nas redes sociais e isso é fato. A única diferença é que elas podem estar atuando ativamente, com perfis oficiais, ouvindo seus consumidores, respondendo a contatos e encontrando nesses canais oportunidades de negócios ou...